The client

365 Scores startup build a new app that lets users follow their favorite teams, athletes, and sports on mobile and get live notifications — to keep them up-to-date with the important moments in a game and serves news, scores and video updates.

It also pulls in news and updates from local sports news and social media.

The challenge 

The 365 startup was finding that their old brand and look and feel was difficult to apply to a new mobile product. We needed to define and create a completely new user experience and design from scratch on extremely tough deadline. The challenge was to balance startup need for both UX and speed.

The solution

I rebranded 365 with a new visual identity that distinguishes them as the new player that's here to change and challenge the industry

To achieve this, together with the founders we redefined and optimized the main user flows. The introduction of a new design language and system offered a fresh perspective in a visually standard "male" and predictive industry.