Sports app that helps millions
with live scores

365 Scores the complete sports experience

365Scores — is a content platform for sport scores, news & live notifications

 

Taking 365 scores from crome extension to mobile app for all.


I was approached by 365 Scores startup and asked to design a new brand identity, UI and UX concept for a company's radical transition - from a chrome extension to a mobile product.

CONTRIBUTION

Branding

Mobile Design

User Experience Design

Solo designer

 


 

 

Taking 365 scores from chrome extension to mobile app for all.


I was approached by 365 Scores startup and asked to design a new brand identity, UI and UX concept for a company's radical transition - from a chrome extension to a mobile product.

 

CONTRIBUTION

Branding

Mobile Design

User Experience Design

Solo designer

 


 

The client

365 Scores startup build a new app that lets users follow their favorite teams, athletes, and sports on mobile and get live notifications — to keep them up-to-date with the important moments in a game and serves news, scores and video updates.

It also pulls in news and updates from local sports news and social media.


 


The challenge 

The 365 startup was finding that their old brand and look and feel was difficult to apply to a new mobile product. We needed to define and create a completely new user experience and design from scratch on extremely tough deadline. The challenge was to balance startup need for both UX and speed.


 


The solution

I rebranded 365 with a new visual identity that distinguishes them as the new player that's here to change and challenge the industry

To achieve this, together with the founders we redefined and optimized the main user flows. The introduction of a new design language and system offered a fresh perspective in a visually standard "male" and predictive industry.


Creating a new visual language

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wip-2
01 brand
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mobileWSDR
mobilebgCDSC
mobileHHNGHNHG
365s

Outcomes

 Before  and  After


BEFORE
AFTER
tr

The project was a big success, gained lots of positive feedback, passed the 15 million installs

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365Scores Secures $1.2M Series A Round

—  Total re-brand for a fast-growing startup
—  Entering the mobile market, scaling from one web product startup
     to a brand with multi-platform products


Brand identity, UX, Interaction design, brand cross-platform coherence

What’s next?

One-woman product brand studio in Tel Aviv

 


 

Product design studio based in Tel Aviv


Contact us
natali@n-k-d.com
+972 54 440 1761

 

Product design studio based in Tel Aviv

 

Contact us
natali@n-k-d.com
+972 54 440 1761

 

Contact us
natali@n-k-d.com
+972 54 440 1761
Tel Aviv 

Contact 
natali@n-k-d.com

SHOP ART PRINTS

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SHOP ART PRINTS

 https://treysar.co/


SHOP ART PRINTS

 https://treysar.co/


© 2012—2023   Natali Kravits 

 

© 2012—2021                                                    

© 2012—2021

© 2012—2022  Natali Kravits